All organizations have an employer brand, be it consciously established, diligently cultivated or the result of benign neglect. With the transparency of social networks providing great visibility (with or without your consent), your employer brand acts as an advertising poster for your organization.
But then what exactly does employer branding mean? Many define this term as the reputation or image of an organization as a desired workplace in the minds of current employees, active and passive candidates, customers, and other stakeholders considered to be critical. It embodies the values, culture and work environment of the organization. However, like any source of potential advertising, the employer brand offers a promise that, if not met, can divert the attention of the right candidates, demotivate their team and contribute negatively to turnover.
MENTORS
Anabela Moreira
Anabela studied law at the University of Coimbra, but it was in psychology (organizational) and in Porto that she found her true vocation. He has been working in human resources for more than 15 years. He traveled through more than 49 countries and learned a lot in all of them. He has worked in Portugal and other countries as well (USA, Belgium and Angola). Today he develops his area of work in HR and Training Management, having assumed different functions and collaborated with companies in different states of maturation, both in national and international environment, performing functions related to: recruitment & selection; HR administration; training and development. He is President of the Direction of Concepts of the World. She is also certified in coaching and acts as Coach and Consultant.
You can consult more about Anabela at: https://www.linkedin.com/in/anabelacrmoreira
Bruno Miguel Santos
Graduated in Marketing and Advertising, he has worked for more than 15 years in these areas. At this moment, he takes over the position of Digital Marketing Manager in an agency, but he has several experiences in Marketing, from business to social and in several areas ranging from marketing in hotels, sports, NGOs and others. He has a huge passion for photography (especially black and white).
You can get to know Bruno better here: https://www.linkedin.com/in/bmsantos23
Note: The workshop is entirely free. If you want to get the share certificate, it costs 20 euros (associated work, printing, stamps, signatures) transferred to Compass Business Associates (contact info@compassbusiness.pt). If you do not want the certificate, the action is entirely free.
Bruno Santos
PRICE
Free Entrance
registration
Until 25-09-2018
(Limited to existing seats)
DATE AND PLACE
26-09-2018
Auditorium
schedule
15:00 – 18:00
registration here
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